The Task
Into the woods is a small jewelry store on Etsy. I redesigned their website, reshot all product photography, and rebranded to give the store a more unique voice.
Photography
The concept of nature and freedom were important in this project, so I took the products into outdoor elements and shot in natural light. Finding the right environment for each piece of jewelry was a challenge. The background needed to enhance the product and not overshadow it, so I stayed away from bright colors and flowers.
Logo + Branding
The name ‘Into the Woods’, was a part of the rebranding effort and helped to exude the freedom and connection to nature that the store owner wanted. They preferred bright, youthful colors on the new website and so I went with two tones that were unexpected and eye catching. Due to the whimsical nature of the products and photographs, I kept the logo simple.
WIREFRAMES + MOCKUPS
Moving away from an Etsy store to a new e-commerce platform required some thought into the new layout and flow of the online store. The goal was to keep the website very simple, yet eye catching.
Reflection
This was an exciting project, that put some of my favorite skills to real life use. Rebranding, layout design, and photography, are all so important to the design process, and have the ability to really shift the conversation of a product. The client was happy with the result and I would consider this a very successful project.